Tortas El General

The First Story

At Tortas El General, Angy Lara is building a business with Chihuahua roots and a circle of women ready to help her move it forward.

Angy at the truck windowOriginal photograph to add
Horizontal portrait, truck name visible, space beside her for the title; soft light.

I first met Angy standing outside her food truck, talking through the window. I came to discuss a video. What stayed with me was how much she wanted to build something of her own: food that expressed who she is, a business she could be proud of, and a way to share her culture with people who might never have been to Chihuahua.

She’s sweet, and she’s driven. The more we talked, the more impressed I became with how much she had pulled together herself. There’s a lot of work between having an idea and standing inside your own food truck. Angy had clearly spent plenty of time doing that work.

And she has people around her. I met a couple of her girlfriends, women getting after their own projects while showing up for hers. That was the feeling I kept coming back to: women backing women. Friends who want to see each other succeed and are willing to help make it happen.

The women beside her
Real candid moment with her friends; also capture their names and permission.

In her written account, Angy describes selling tortas from a friend’s garage. After a pause, she began again at her mother’s house, spending a year selling food while working toward the truck. She also describes spending months finding the right bread. That detail caught my attention. A sandwich gives you very few places to hide a bad decision, and the bread is a fairly consequential one.

The torta, the tacos, the cold café de olla—that part of my experience is still ahead of me. La General’s ingredient list gives me plenty to look forward to: pork, ham, cheese, smoked pork chop and a hamburger patty, with vegetables tucked into a telera. I’m going back hungry.

What I can speak to already is the experience of working with her. She took a chance on me and let me begin this first batch of videos with her. I’m unbelievably grateful for that trust. Being around the truck, hearing her story and meeting her friends kept giving me ideas. I left wanting to come back and keep filming.

The work inside the truckOriginal photograph to add
Hands preparing La General; photograph the actual pork cut, seasoning and sequence.
Tacos and cold café de ollaOriginal photograph to add
Companion food portrait and a real shared tasting with Alex and Angy.

Angy’s dream is a fondita—a welcoming neighborhood restaurant where families can gather and find something of Chihuahua at the table. I’m interested in watching how she gets there, and in the people who will be beside her along the way.

A few years from now, I hope we’ll look back at this first shoot together. There will be things we’ve learned, things we’d do differently, probably a few things worth laughing about. But hers will always be the first story I told. I’m happy it started at that window.

One story across the channels

Watch, cook and share

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YouTube

The film

A short food documentary about Angy, her Chihuahua roots and the people around her.

Coming Soon

Instagram

From sandwich to El General

The live-fire reel with Angy and Alex: a simple sandwich gets a serious upgrade.

Coming Soon

TikTok

The quick transformation

A vertical cut with the sandwich transition, cooking sounds and the final bite.

Coming Soon

Facebook

Meet Angy

A story-led post introducing the person behind Tortas El General.

Coming Soon

Pinterest

Make El General

Step-by-step recipe Pin, ready for the finished food and process photographs.

Coming Soon

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